
Whether you’re a first - time cat guardian or facing behavioral challenges like anxiety, litterbox avoidance, or aggression, I’m here to help you better understand and support your cat.
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With over a decade of experience with cats, rescue & rehoming, my approach is rooted in science, observation, psychology, and deep empathy for feline wellbeing.
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Each consultation is tailored to your cat’s unique personality and situation, offering a comprehensive assessment and personalised behaviour modification plan.
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Discover the difference that expert, compassionate care can make—for you and your cat.
Your cat deserves
to be understood.
Expert Guidance and Behavioural Solutions
for Cat Owners
Featured: Opinion (Straits Times Jan 2025)
Ever wondered what your pet is thinking?
Interview with Money FM on AVS's new Cat Management Framework (w.e.f. Sep 2024)
Meet Shelby
Cat Behavior Consultant (15+ yrs experience)
Hi, I’m Shelby – also known as The Cat Whisperer Singapore®, a Cat Behavioural Consultant with 15 years of experience working with cats!
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What began with rescuing my first cat, Lucky, in 2007, has since evolved into a career dedicated to feline behaviour, welfare, and care.
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I have been a community cat caregiver, rescuer, rehomer & animal welfare advocate since 2010, when I left my banking job to start Lucky’s Pet Haven, an online pet store & grooming service.
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In 2010, I left my banking career to launch Lucky’s Pet Haven, an online pet store and grooming service.
By 2013, my services evolved into cat sitting, rescue, and rehoming after I boarded my beloved community cat Tigerella (RIP 2017) in a cattery to save her from being culled. That experience solidified my mission: to care for every cat like they were my own.
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Over the years, I’ve gained extensive experience in cat behaviour, handling, medication, and grooming.
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In 2021, recognising a growing need among my clients, I formally expanded into feline behavioural consultancy – offering personalised assessments and science-based behaviour modification plans rooted in psychology, observation, and compassion.
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As a firm believer in education and advocacy, I served on the Board of the Cat Welfare Society (2017–2022), and Purely Meow (2023-2025). I’ve also been a Grassroots Volunteer since 2012.
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In 2024, I completed my first e-book, Feline Fundamentals: A First-Time Owner’s Guide to Cat Care – created to empower new cat owners through knowledge and empathy.

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BCom (Marketing & HRM) (Murdoch University)
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Diploma (Conversion) Clinical Veterinary Science (Ngee Ann Poly)
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Basic Cat Behaviour and Management (ITE Central)
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Basic First Aid for Pets (Ngee Ann Poly)
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Diploma & Adv Diploma In Pet Grooming (P.S.G. Cooperate Union of Japan)
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Skills Certificate in Pet Care & Management: Companion Animals (Temasek Poly)
The Cat Whisperer Singapore®
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